Sungsil Ryu is interested in the clash between Confucian values and neoliberal orders that coexist in Korean society. Reconstructing these structures through black comedic narratives, she works across a range of media, including installation, video, and performance. Her works are eagerly circulated not only within museum contexts but also through online communities, where they have gained a cult following among Korean internet users. In particular, through “Cherry Jang,” a fictional YouTuber who functions as a persona within her practice, Ryu has exposed the typical mechanisms of the online marketing environment and proposed alternative modes of artistic survival.